About Novetriq

More Than a Distributor

Novetriq was founded to give laboratories and industry across the Middle East, Africa, and India direct access to world-class analytical instrumentation — with the regional support to back it up.

Our Story

Novetriq was built on a simple idea: laboratories and industrial facilities across the Middle East, Africa, and India deserve the same quality of instrumentation, service, and support available in more established markets — without the long lead times and distant support that usually come with overseas suppliers.

Headquartered in Dubai, we work with multiple leading global manufacturers rather than representing a single brand. That independence means our recommendations are based on what actually fits your application, sample types, and budget.

What Sets Us Apart

  • 16+ years of combined team experience in analytical instrumentation
  • Multi-brand portfolio spanning five instrument categories
  • Regional presence across the Middle East, Africa, and India
  • Full after-sales support: calibration, maintenance, and spare parts
Our Commitment

Sales and service, not just a sale

Independent Advice

Multi-brand access means recommendations driven by your needs, not a single manufacturer's lineup.

Regional Reach

Serving 9 Middle East countries, 20 African countries, and India from our Dubai headquarters.

Responsive Support

Local technical support and faster turnaround than distant overseas suppliers.

Lifecycle Care

Calibration, maintenance, and spare parts support for the life of your instrument.

Get In Touch

Want to learn more about working with Novetriq?

Get in touch and we'll walk you through how we can support your lab or facility.

Contact Sales
Contact Sales